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  An iconic design is usually a design that is ‘ground breaking’ and one that sets new standards in its field. It is a design that other designers and manufacturers follow, as it becomes a bench mark for other similar products. Furthermore, an iconic design is...

The 4 Classic Ways To Recession-Proof Your Brand The companies weathering this storm share basic strategies for reacting to the adverse climate. Each one focuses on reinforcing their value to consumers. OK, the debt disaster has been avoided. For now, anyway. But the economy is still teetering...

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