{"id":642,"date":"2022-08-25T19:11:26","date_gmt":"2022-08-25T19:11:26","guid":{"rendered":"https:\/\/page35.com\/home\/?page_id=642"},"modified":"2022-08-31T23:28:56","modified_gmt":"2022-08-31T23:28:56","slug":"amazon-ppc-management","status":"publish","type":"page","link":"https:\/\/page35.com\/home\/amazon-ppc-management","title":{"rendered":"Amazon PPC Management"},"content":{"rendered":"

[vc_row css_animation=\u201d\u201d row_type=\u201drow\u201d use_row_as_full_screen_section=\u201dno\u201d type=\u201dfull_width\u201d angled_section=\u201dno\u201d text_align=\u201dleft\u201d background_image_as_pattern=\u201dwithout_pattern\u201d][vc_column][vc_column_text]Amazon Advertising is not unlike other PPC ad channels like AdWords or Bing.\u00a0 However, customers come to Amazon already mindset ready to buy something, so the likehood of them making a purchase is much higher than on any other platform.\u00a0 When the customer visits a ecommerce website via adwords, the likehood of the purchase depends on many more variables, than for the customer who visits Amazon.<\/p>\n

There are 2 ways to setup the Amazon PPC ads:<\/p>\n

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  1. \u00a0\u201cAuto Target\u201d (a setting that the most sellers select), an Amazon advertising campaign allows Amazon to determine when your ad should show to a customer at a maximum budget and bid per click that you decide.<\/li>\n
  2. \u201cManual Target\u201d, the seller decides for which keywords and\/or similar products the ad should be shown. Each keyword can have a different bid.\u00a0 This option is where the proper professional optimization happens.<\/li>\n<\/ol>\n

    A seller\u2019s advertising account should have a strategic structure setup to allow for granular adjustments that make the entire advertising spend more profitable over time. It\u2019s not uncommon for a seller to have dozens of campaigns, hundreds of ad groups (i.e., sub-sections of each campaign), and thousands of keywords. Sounds complicated? This is where Page 35 expertize can help.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u201d\u201d row_type=\u201drow\u201d use_row_as_full_screen_section=\u201dno\u201d type=\u201dfull_width\u201d angled_section=\u201dno\u201d text_align=\u201dleft\u201d background_image_as_pattern=\u201dwithout_pattern\u201d][vc_column][vc_empty_space][vc_column_text]<\/p>\n

    HOW PAGE35 CAN HELP<\/h2>\n

    [\/vc_column_text][vc_column_text]An effective Amazon PPC campaign depends on a combination of experience and technology. Experienced and skilled Amazon PPC manager has the ability to use programmatic data and do the adjustments that are more efficient and methodical than an every day\u00a0 Amazon seller can do.<\/p>\n

    Here at Page35 over the years we have managed hundreds of Amazon campaigns for sellers\/brands and delivered significant improvements in ACoS (Ad Cost of Sales) and sales.<\/p>\n

    We use a proprietary software to measure the overall product page performance, to find the competitors, to accommodate custom rules that we create for every client. Page35 also establish targeted ACoS that may be different for each campaign or group of products. For amazon sellers having such help with this level of sophistication in\u00a0 Amazon PPC strategy is critical.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u201d\u201d row_type=\u201drow\u201d use_row_as_full_screen_section=\u201dno\u201d type=\u201dfull_width\u201d angled_section=\u201dno\u201d text_align=\u201dleft\u201d background_image_as_pattern=\u201dwithout_pattern\u201d][vc_column][vc_column_text]<\/p>\n

    AMAZON PPC CAMPAIGN SETUP AND MONTHLY RETAINER<\/h2>\n

    [\/vc_column_text][vc_empty_space][vc_column_text]The initial contract for Amazon ads setup and management by itself is designed for 3 months.\u00a0 After the first 3 months we can continue to work on month-to month basics with the existing campaign. Currently we only work with accounts where the product catalog includes no more than 10 products or product variations.<\/p>\n

    Depending upon complexity of the account and the catalog size, there will be a one-time setup fee as well that correlates to complexity of the ad account and catalog size. Most clients will have a one-time set-up fee ranging from $500 \u2013 $2,000.<\/p>\n

    The retainer begins at $1250 or 10% of previous month\u2019s ad spent whichever is greater.\u00a0 For example, a client spending $10,000\/month on Amazon ads will pay $1250 ( because it is greater than 10% of ad spend). A client spending $30,000\/month on Amazon ads will pay $3,000 (i.e., because 10% is greater than the $1250 minimum).<\/p>\n

    \u00a0<\/p>\n

    We typically see\u00a0significant improvement<\/strong> by the third month on established accounts.\u00a0 After 3 months, contract terms are month-to-month.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=\u201d\u201d row_type=\u201drow\u201d use_row_as_full_screen_section=\u201dno\u201d type=\u201dfull_width\u201d angled_section=\u201dno\u201d text_align=\u201dleft\u201d background_image_as_pattern=\u201dwithout_pattern\u201d][vc_column width=\u201d1\/2\u2033][vc_column_text]<\/p>\n

    SCENARIO 1<\/h3>\n

    [\/vc_column_text][vc_empty_space][vc_hoverbox image=\u201d756\u2033 primary_title=\u201dDO IT YOURSELF\u201d hover_title=\u201d\u201d]<\/p>\n